A lot of "buzz" has been swirling around over the past year about MOOCs - Massive Open Online Courses. These courses are offered for free through various organizations - including
Udacity,
Coursera and
EdX - in partnership with universities and professors. These courses are challenging the status quo of higher education, offering anyone the chance to learn the same material taught on campuses across the country without paying tuition (or receiving credit). Many people are questioning the value of MOOCs and the future of the phenomenon. While a lot is still unknown about the future of MOOCs, they have been receiving a great deal of attention in the press.
The most recent big story to hit the web about MOOCs came out this weekend and involved course quality. Coursera cancelled a MOOC a week into the course because of quality issues. Ironically, the course was Fundamental of Online Education. Rather than screening for quality before the course launched, the Internet was buzzing with all sorts of stories about
problems with the course. Unhappy students from the course were tweeting about technology issues and poor course organization. Without warning,
Coursera pulled the plug on the course and cancelled it without providing notice to students. Tweets and blog entries spiked again as students complained about the course cancellation and lack of information.
So what happened? It's still unclear - so many rumors as buzzing around that it's not easy to tell what is true. It's been said that
Coursera plans to fix the issues and reopen the course, but the damage has been done. All the chatter has impacted the reputation of the instructor, her university (Georgia Tech) and MOOCs in general. Because MOOCs reach such a large audience, even the smallest glitches and issues can reach a very large audience. Over 40,000 students were enrolled in this MOOC. Compared to the number of students in a typical higher ed course, a large group like this can really do some serious PR damage.
So what is the lesson to be learned here? Course quality is so important. Quality control in course development can not be ignored. There has been a major emphasis on quality in online education, with programs such as
Quality Matters promoting quality online learning for a number of years. When educational institutions don't take the time to ensure quality in their courses and programs, it can really damage their reputation. But more importantly, the reason that it harms institutions' reputations is because students are smart consumers who are seeking a quality learning experience. Colleges owe it to their students to give them the best possible educational experience. Quality is key and attention to detail is important in preparing an online course. It takes time, but satisfied students who meet the learning outcomes of the course are a reward that makes the time spent well worth it.